Why is #android for free ?

This is a great article about the Google business model, and I suggest you take your time and read it, the whole article...



And after maybe come back with an opinion, because I find this quite interesting and close to the truth, and on the other hand it kinda gives me the creeps...

Amplify’d from www.tightwind.net

Android Isn’t About Building a Mobile Platform

Android’s Business Strategy

This helps explain Google’s motivation for Android. Google could, of course, just extend their search advertising to mobile phones, Adsense for mobile devices and build mobile versions of their web applications so anyone can use them. That might make for a fine business, but it’d also be a rather weak position to be in compared to where Google is now. Phone makers could change the default search engine on their phones to something other than Google; mobile devices might change how people find information—they might switch away entirely from using a search engine, and in that case, Google would be dead in the water; or, worse, perhaps mobile devices could move people away from using advertising-supported web applications, and toward primarily using paid-for applications; in that case, Google would really be screwed.

Android isn’t an attempt to build the best mobile platform and sell it on its merits; it’s a play to control the vast majority of the mobile market, secure eyeballs for Google advertising and eliminate any threat to Google.

That’s Google’s business, that’s Google’s strategy. Next week I’ll consider what Apple should do. Read more at www.tightwind.net

 

See this Amp at http://bit.ly/g0w798